Don't just pay for campaigns. Pay for new customers.
During our consultancy assignments we have worked with many agencies doing SEA. These agencies are rarely specialised in Google Ads. They sell global services limited to the management of sponsored links campaigns. And that's a shame.
The rate of conversion of your visitors into leads is not only the responsibility of your campaigns. Indeed it is not by writing yet another ad variant or adding new keywords that you will achieve this. Adwords is only a small part of the equation. In order to succeed, your digital marketing strategy must be built around several axes, :
So far :
From now on, you will be able to :